Acura of Peabody Sponsors Local Teacher in 2017 Boston Marathon

On April 17, the 2017 Boston Marathon will kick off with more than 30,000 running through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers (NEADA), the official automotive sponsor of the 2017 Boston Marathon, Acura of Peabody will be providing Cheryl George (47), a teacher from Danvers, Mass., with a sponsored entry to the race.

“Knowing that [the Boston Marathon] is the sacred mecca for all runners, there is magic that surrounds it. It’s like the Olympics, and yet it takes place within 30 miles of my town!” said George.


Cheryl George (47), a teacher from Danvers, Mass., will be running her first Boston Marathon of behalf of Acura of Peabody and the New England Acura Dealers.

She had previously volunteered at the Mile 6 Hydration Station in Framingham in 2014 and 2015. “It was such a rush to see elites like Shalane Flanagan, Meb Keflezighi, Ryan Hall, Sheri Piers, and so many other runners battling it out within feet of me! I loved high-fiving all the runners who stopped for water and I vowed I would run it someday.”

As a Boston Marathon rookie, George is looking forward to toeing the start line and hearing the gun. But perhaps one of the greatest thrills will be running through Mile 6, where her school has its hydration station set up. She hopes that seeing fellow colleagues and students will give her the extra push to get through the Wellesley Scream Tunnel, Heart Break Hill and down Boylston to the final chute.

“We have the opportunity to make an impact in our community, not just sell cars. It is a pleasure to give Cheryl the opportunity to get her toes on the starting line in Hopkinton,” said Joel Avery, general manager of Acura of Peabody, “Everyone knows about the Boston Marathon, whether they run or not. There is a real sense of pride and ownership that folks feel about the 26.2 miles.”

Avery and Acura of Peabody have fully embraced the NEADA “We Are Boston” campaign. Within days of receiving coveted entries into the 2017 Boston Marathon, he had lined up runners with the community on the mind.

Avery said, “I know the finish line which will be emotionally rewarding for Cheryl and I am in awe of the training, devotion, and guts it takes to accomplish this goal.”

Look out for Cheryl, she will finish strong, run off all those Easter Peeps, and make about 30,000 new friends!

Throughout the year, NEADA will support the Boston Athletic Association (B.A.A.) for this year’s Boston Marathon, B.A.A. Half Marathon, and B.A.A. 5K through advertising and community outreach, as they did in 2016. To kick off this year’s partnership, NEADA hosted a live art show at the 2017 New England International Auto Show where teens and their mentors from local group Artists for Humanity painted a unique mural on a brand‐new 2017 MDX under the theme, ”We Are Boston.” As the official automotive sponsor, the NEADA will provide the official pace cars leading the Boston Marathon, including a 2017 NSX, the painted MDX, and the complete Acura lineup to showcase along the course.

About the Boston Athletic Association (B.A.A.)

Established in 1887, the Boston Athletic Association is a non-profit organization with a mission of promoting a healthy lifestyle through sports, especially running. The B.A.A.’s Boston Marathon is the world’s oldest annual marathon, and the organization manages other local events and supports comprehensive charity, youth, and year-round running programs, including high-performance athletes and running club. Since 1986, the principal sponsor of the Boston Marathon has been John Hancock Financial. The Boston Marathon is part of the Abbott World Marathon Majors, along with international marathons in Tokyo, London, Berlin, Chicago, and New York City. More than 60,000 runners participated in B.A.A. events in 2016. The 121st Boston Marathon will be held on Monday, April 17, 2017. For more information on the B.A.A., please visit

About the New England Acura Dealers Association:

The New England Acura Dealers Association consists of seven dealerships throughout Massachusetts and New Hampshire: Acura of Auburn, Acura of Boston, Acura of Peabody, Herb Connolly Acura, Prime Acura, Prime Acura North and Sunnyside Acura. Please see for more information.

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