Community, News

Sunnyside Acura Helps Two Women From New Hampshire Gain Entry Into the Most Prestigious Running Race

Nashua, NH – On April 17, New England Acura Dealers (NEADA) will set the pace for the more than 30,000 participants as the official pace car and automotive sponsor of the 121st Boston Marathon. This race will be filled will milestone moments – Kathrine Switzer’s participation in the race that she ran ironically in 1967; Ben Beach’s 50th consecutive run in the Boston Marathon plus all the blood, sweat and tears that the over 30,000 runners have shed to get to the starting line. Among the pack, you will find Amanda Muldoon (36) from Pelham, N.H. and Robyn Rios (45) from Nashua, N.H. who embody the passion for running and are proudly participating in the race thanks to Sunnyside Acura.


Prime Acura Selects Runners Who Have A Runners Passion and Bleed ‘We Are Boston’ Spirit


Westwood, MA – April 17 will mark the 121st running of the Boston Marathon and a full day of the New England Acura Dealers spreading “We Are Boston” spirit along the marathon course as the official automotive sponsor of the 2017 Boston Marathon. Among more than 30,000 participants journeying from Hopkinton to the finish line on Boylston Street, attendees will find Taylor Maccario (24) of Nahant, Mass. and Sarah Spangler (46) of Nashua, NH representing Prime Acura.


Acura of Peabody Sponsors Local Teacher in 2017 Boston Marathon

The New England Acura Dealers are the official automotive sponsor of the 2017 Boston Marathon, Half Marathon, and 5K.

On April 17, the 2017 Boston Marathon will kick off with more than 30,000 running through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers (NEADA), the official automotive sponsor of the 2017 Boston Marathon, Acura of Peabody will be providing Cheryl George (47), a teacher from Danvers, Mass., with a sponsored entry to the race.

Events, News

New England Acura Dealers Promote Boston Art at Auto Show This Weekend


The New England Acura Dealers Association (NEADA) will host a Live Art Show at their booth at the 2017 New England International Auto Show, held from January 12 – 16 at the Boston Convention & Exhibit Center. The NEADA is proud to showcase local Boston artists as it kicks off another year of community involvement, including sponsorship of the 2017 Boston Marathon, B.A.A. Half Marathon, and B.A.A. 5K. Leading up to the Marathon, and throughout the year, NEADA will support the Boston Athletic Association (B.A.A.) for this year’s races through advertising and community outreach. The Live Art Show begins on January 13.

Community, News, Press

New England Acura Completes $1 Million Pledge to Boston Children’s Hospital

Ellen Van Rooijen, post doctoral researcher in Zebrafish Lab gives tour to New England Acura dealers at Boston Children's Hospital in Boston, Massachusetts. (Photo by Scott Eisen/Getty Images for BCH)

The New England Acura Dealers (NEADA) sold its twenty-thousandth Acura vehicle, completing its pledge to raise $1 million for the Boston Children’s Hospital (BCH) by November 2016. Since 2012, the NEADA has donated a portion of the proceeds from every Acura sold to the BCH Children’s Fund, an unrestricted fund that supports the hospital’s areas of greatest needs in patient care, research and community health.

“Everyone in New England has been touched by BCH in some way. As a parent, it gives you peace of mind to have such a great facility in your backyard, with doctors and research so close to home. I am proud of the work our dealerships did to hit this one million dollar mark. We love helping community and the friends we have made during our BCH partnership,” said Chris Connolly, president of NEADA and general manager of Herb Connolly Acura.

The NEADA also served as a major sponsor at all BCH signature fundraising events and initiatives, including the Champions for Children Gala, McCourty Brothers Sickle Cell Casino Night, Milagros para Niños Gala, Corey C. Griffin NHL Alumni Pro-Am Tournament and the 2016 Boston Marathon Miles for Miracles team. To learn more about NEADA’s support of BCH, please visit

“We are so proud of the good [the donation] has brought BCH. Over the last 4 years, we have enjoyed meeting doctors, learning of the research breakthroughs, bringing smiles to patients during craft days and hearing the success stories that could only happen at BCH,” said Joel Avery, NEADA board member and GM at Acura of Peabody. He continued, “Watching Miles for Miracles runners don jerseys with Acura logos, seeing our cars on display at events, as well as participating in many of the fundraisers ourselves – now we get to see how the NEADA and its customers helped.”


NEADA Gives Local Athletes Second Chance to Run Boston Marathon 2017


The New England Acura Dealers Association (NEADA), official automotive sponsor of the Boston Marathon, announced the “I Run Boston” contest with their partner the Boston Athletic Association (B.A.A.). The “I Run Boston” contest is designed to provide an online forum for athletes to share their personal stories of strength and love for Boston, while also providing one runner a second opportunity to register for the 2017 Boston Marathon.

“There’s an immense love for sports, spirit, and support in Boston,” said Chris Connolly, NEADA president and general manager of Herb Connolly Acura. “The energy was contagious when I ran the marathon this past April, and it will remain an unforgettable experience. I can’t wait to provide someone else this same opportunity to run next year’s Boston Marathon.”

The contest will collect video submissions from Oct. 3 to Nov. 6. Entrants must share a 30-second video on Instagram conveying why they want to run the 2017 Marathon. Entries must tag @NEAcuraDealers and use hashtag “#IRunBoston”. Athletes from Massachusetts or New Hampshire with a valid 2017 B.A.A. qualification time but who failed to gain entry are invited to enter. No purchase is necessary to participate or win.

A panel of judges from the B.A.A., NEADA, Lagardère Sports, and Tier10 will select four finalists. The public can vote for their favorite here from Oct. 28 to Nov. 6. Just one lucky runner will be selected to run Boston’s historic race on April 17, 2017.

“The [NEADA] will offer one qualified applicant an opportunity of a lifetime,” said Tom Grilk, executive director of the B.A.A. “It is one of the things that our important sponsors can do that help us to generate excitement throughout the year.”

This marks NEADA’s second year as an official sponsor of the Boston Marathon. For 2017, NEADA will continue its “We are Boston” campaign, with the “I Run Boston” contest as its newest addition.


About the New England Acura Dealers Association

The New England Acura Dealers Association consists of seven dealerships throughout Massachusetts and New Hampshire: Acura of Auburn, Acura of Boston, Acura of Peabody, Herb Connolly Acura, Prime Acura, Prime Acura North and Sunnyside Acura. Please see for more information.


About the Boston Athletic Association (B.A.A.)

For more information on the B.A.A., please visit