Acura of Peabody Sponsors Local Teacher in 2017 Boston Marathon

On April 17, the 2017 Boston Marathon will kick off with more than 30,000 running through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers (NEADA), the official automotive sponsor of the 2017 Boston Marathon, Acura of Peabody will be providing Cheryl George (47), a teacher from Danvers, Mass., with a sponsored entry to the race.

Events, News

New England Acura Dealers Promote Boston Art at Auto Show This Weekend

The New England Acura Dealers Association (NEADA) will host a Live Art Show at their booth at the 2017 New England International Auto Show, held from January 12 – 16 at the Boston Convention & Exhibit Center. The NEADA is proud to showcase local Boston artists as it kicks off another year of community involvement, including sponsorship of the 2017 Boston Marathon, B.A.A. Half Marathon, and B.A.A. 5K. Leading up to the Marathon, and throughout the year, NEADA will support the Boston Athletic Association (B.A.A.) for this year’s races through advertising and community outreach. The Live Art Show begins on January 13.

Community, News, Press

New England Acura Completes $1 Million Pledge to Boston Children’s Hospital

The New England Acura Dealers (NEADA) sold its twenty-thousandth Acura vehicle, completing its pledge to raise $1 million for the Boston Children’s Hospital (BCH) by November 2016. Since 2012, the NEADA has donated a portion of the proceeds from every Acura sold to the BCH Children’s Fund, an unrestricted fund that supports the hospital’s areas of greatest needs in patient care, research and community health.


NEADA Gives Local Athletes Second Chance to Run Boston Marathon 2017

The New England Acura Dealers Association (NEADA), official automotive sponsor of the Boston Marathon, announced the “I Run Boston” contest with their partner the Boston Athletic Association (B.A.A.). The “I Run Boston” contest is designed to provide an online forum for athletes to share their personal stories of strength and love for Boston, while also providing one runner a second opportunity to register for the 2017 Boston Marathon.

“There’s an immense love for sports, spirit, and support in Boston,” said Chris Connolly, NEADA president and general manager of Herb Connolly Acura. “The energy was contagious when I ran the marathon this past April, and it will remain an unforgettable experience. I can’t wait to provide someone else this same opportunity to run next year’s Boston Marathon.”

The contest will collect video submissions from Oct. 3 to Nov. 6. Entrants must share a 30-second video on Instagram conveying why they want to run the 2017 Marathon. Entries must tag @NEAcuraDealers and use hashtag “#IRunBoston”. Athletes from Massachusetts or New Hampshire with a valid 2017 B.A.A. qualification time but who failed to gain entry are invited to enter. No purchase is necessary to participate or win.

A panel of judges from the B.A.A., NEADA, Lagardère Sports, and Tier10 will select four finalists. The public can vote for their favorite here from Oct. 28 to Nov. 6. Just one lucky runner will be selected to run Boston’s historic race on April 17, 2017.

“The [NEADA] will offer one qualified applicant an opportunity of a lifetime,” said Tom Grilk, executive director of the B.A.A. “It is one of the things that our important sponsors can do that help us to generate excitement throughout the year.”

This marks NEADA’s second year as an official sponsor of the Boston Marathon. For 2017, NEADA will continue its “We are Boston” campaign, with the “I Run Boston” contest as its newest addition.


About the New England Acura Dealers Association

The New England Acura Dealers Association consists of seven dealerships throughout Massachusetts and New Hampshire: Acura of Auburn, Acura of Boston, Acura of Peabody, Herb Connolly Acura, Prime Acura, Prime Acura North and Sunnyside Acura. Please see for more information.


About the Boston Athletic Association (B.A.A.)

For more information on the B.A.A., please visit

Community, Events

New England Acura Dealers Sponsor Boston Marathon for Second Year

For it’s second consecutive year, the New England Acura Dealers Association (NEADA) will serve as the official automotive sponsor of the 2017 Boston Marathon, Half Marathon and 5K. Leading up to the Marathon, the NEADA will support the Boston Athletic Association (B.A.A.) through advertising and community outreach, including participating in the first-ever Boston Marathon Opening Day on Monday, September 12 at Boston Marathon adidas RunBase located at 855 Boylston Street in Boston.