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New England Acura Completes $1 Million Pledge to Boston Children’s Hospital

The New England Acura Dealers (NEADA) sold its twenty-thousandth Acura vehicle, completing its pledge to raise $1 million for the Boston Children’s Hospital (BCH) by November 2016. Since 2012, the NEADA has donated a portion of the proceeds from every Acura sold to the BCH Children’s Fund, an unrestricted fund that supports the hospital’s areas of greatest needs in patient care, research and community health.

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NEADA Gives Local Athletes Second Chance to Run Boston Marathon 2017

The New England Acura Dealers Association (NEADA), official automotive sponsor of the Boston Marathon, announced the “I Run Boston” contest with their partner the Boston Athletic Association (B.A.A.). The “I Run Boston” contest is designed to provide an online forum for athletes to share their personal stories of strength and love for Boston, while also providing one runner a second opportunity to register for the 2017 Boston Marathon.

“There’s an immense love for sports, spirit, and support in Boston,” said Chris Connolly, NEADA president and general manager of Herb Connolly Acura. “The energy was contagious when I ran the marathon this past April, and it will remain an unforgettable experience. I can’t wait to provide someone else this same opportunity to run next year’s Boston Marathon.”

The contest will collect video submissions from Oct. 3 to Nov. 6. Entrants must share a 30-second video on Instagram conveying why they want to run the 2017 Marathon. Entries must tag @NEAcuraDealers and use hashtag “#IRunBoston”. Athletes from Massachusetts or New Hampshire with a valid 2017 B.A.A. qualification time but who failed to gain entry are invited to enter. No purchase is necessary to participate or win.

A panel of judges from the B.A.A., NEADA, Lagardère Sports, and Tier10 will select four finalists. The public can vote for their favorite here from Oct. 28 to Nov. 6. Just one lucky runner will be selected to run Boston’s historic race on April 17, 2017.

“The [NEADA] will offer one qualified applicant an opportunity of a lifetime,” said Tom Grilk, executive director of the B.A.A. “It is one of the things that our important sponsors can do that help us to generate excitement throughout the year.”

This marks NEADA’s second year as an official sponsor of the Boston Marathon. For 2017, NEADA will continue its “We are Boston” campaign, with the “I Run Boston” contest as its newest addition.

 

About the New England Acura Dealers Association

The New England Acura Dealers Association consists of seven dealerships throughout Massachusetts and New Hampshire: Acura of Auburn, Acura of Boston, Acura of Peabody, Herb Connolly Acura, Prime Acura, Prime Acura North and Sunnyside Acura. Please see neacuradealers.com for more information.

 

About the Boston Athletic Association (B.A.A.)

For more information on the B.A.A., please visit www.baa.org.

News

Herb Connolly Acura and Mount Auburn Hospital Team up for Boston Marathon

Framingham, MA – On April 18, the 120th Boston Marathon will kick off with more than 30,000 participants running the 26.2-mile route through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers, the official automotive sponsor of the 2016 Boston Marathon, Herb Connolly Acura provided invitational entries to three runners from the local area.

News

Acura of Auburn Sponsors Two Runners in 2016 Boston Marathon

Auburn, MA– On April 18, the 120th Boston Marathon will kick off with more than 30,000 participants running the 26.2-mile route through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers, the official automotive sponsors of the 2016 Boston Marathon, Acura of Auburn provided two invitational entries to the Dana Farber Cancer Institute.

News

Prime Acura Supports Miles For Miracles Team In The 2016 Boston Marathon

East Walpole, MA – On April 18, the 120th Boston Marathon will kick off with more than 30,000 participants running the 26.2-mile route through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton, and Boston. On behalf of the New England Acura Dealers, the official automotive sponsor of the 2016 Boston Marathon, Prime Acura provided invitational entries to Boston Children’s Hospital.

News

New England Acura Dealers Sponsor HAIRraising Cut-A-Thon to Benefit Heart Center at Boston Children’s Hospital

Furthering its commitment to Boston Children’s Hospital, the New England Acura Dealers Association (NEADA) is sponsoring the 7th annual HAIRraising Cut-a-Thon, a beauty-themed fundraising event to benefit the Boston Children’s Hospital Heart Center. This year’s HAIRraising Cut-a-Thon will take place Sunday, April 10th at John Frieda, Sally Hershberger, Grettacole, Mario Russo and other salons across the New England area.

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Prime North Picks Charities Close to Home for 2016 Boston Marathon Fundraising

North Hampton, NH – On April 18, the 120th Boston Marathon will kick off with more than 30,000 participants running the 26.2-mile route through Hopkinton, Ashland, Framingham, Wellesley, Natick, Brookline, Newton and Boston. On behalf of the New England Acura Dealers Association (NEADA), the official automotive sponsor of the 2016 Boston Marathon, Prime Acura North provided invitational entries to runners who will support community fundraising. As part of the sponsorship, the NEADA will also provide the official pace cars leading the race, as well as a 2017 NSX and other Acuras to showcase along the racecourse.