On Monday evening, the New England Acura Dealers Association (NEADA) took a gamble, serving as a sponsor for the 2015 Tackle Sick Cell Casino Night in Boston, hosted by New England Patriots All-Pro safety, Devin McCourty. The fundraiser was set to benefit both Boston Children’s Hospital (BCH) and Next Step, a non-profit that provides support to teens living with chronic diseases.
The McCourty Twins Tackle Sickle Cell campaign aims to educate the public and increase blood donors, as well as raise money and awareness for the fight against sickle cell disease. More than 80,000 Americans are affected by sickle cell disease, and a significant number of those affected are African-American children. The campaign started in 2013, and last year was its first year in Boston. NEADA also participated in and served as a sponsor for the event in 2014.
The night kicked off at the Royale in Boston, with a VIP red carpet walk. In addition to serving as a sponsor this year, representatives of the association were in attendance, with a 2015 TLX on display at the venue.
“When athletes like Devin McCourty give back to the community—especially to a foundation like Boston Children’s Hospital—they do the community a great service. We are so grateful to be a part of Casino Night this year again and to bring attention to this worthy cause.” Chris Connolly, president of NEADA.
NEADA’s participation at the Casino Night fundraiser is part of its continued support of BCH. Since 2012, NEADA has served as a top-level sponsor at all signature fundraisers benefiting the hospital. To meet their $1 million dollar pledge by the end of November 2016, NEADA continues to support Boston Children’s through community outreach and fundraising campaigns for the premier pediatric care and research facility.