New England Acura Sponsors Annual Yogathon

The New England Acura Dealers Association (NEADA) was again a key sponsor at the Yoga Reaches Out (YRO) New England Yogathon. Their sponsorship was part of a continuing effort to meet their commitment to raise one million dollars for Boston Children’s Hospital through 2016.

On Sunday, May 1, NEADA sponsored the 6th Annual YRO New England Yogathon for the second year in a row. Led by local yoga instructors, as well as by lead presenter, Kathryn Budig, over 1,000 yogis participated in the all-day event at Dana-Farber Field House at Gillette Stadium. Instructors were joined by musical guests, DJ Mantra, Kevin Paris, and Ida Jo, with returning Master of Ceremonies, Rebecca Pacheco, Media Gal, Sue Brady, and a special JourneyDance led by Toni Bergins at half-time.

With a goal of raising $350,000 for the Wellness Program at Boston Children’s Hospital, the YRO Yogathon was a celebration of yoga and giving back at the same time. The NEADA also displayed a vehicle from the signature Acura lineup onsite at the Empower Field House at Gillette Stadium in Foxboro, MA.

“Health is not something that can be taken for granted, so it was great to get in touch with the community and help raise vital funds for Boston Children’s Hospital. Our seven dealerships truly believe in the ‘We are Boston’ philosophy. Any chance we get to connect with local charities, neighborhoods, and sports and wellness events like this and our recent sponsorship of the Boston Marathon is very rewarding,” said Chris Connolly, president of NEADA and general manager of Herb Connolly Acura.

NEADA will also continue to serve as a top-level sponsor at all upcoming signature fundraisers benefiting the hospital, in order for NEADA to reach their final pledge goal for Boston Children’s Hospital by November 2016.

About Yoga Reaches Out (YRO)
The mission of Yoga Reaches Out is to create “seva” (selfless service) by raising funds for organizations that impact the health, education, and well-being of children. All participants, by registering, commit to raising a minimum of $250 through sponsorship from friends, family members, and business associates. Together, we will make a difference for this year’s beneficiaries: the Wellness Program at Boston Children’s Hospital and the mission of Yoga Reaches Out! – See more here.

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